HP Standards, Partners, and Analytics (SPA) is keen to ensure that our core solutions for printing works simply and gets the job done for our customers. Ensuring the customer can quickly get to their content, make a few light edits or manipulations, and then achieve a physical copy of what you expected. Our core print services are used by millions and millions of customers all over the globe. This role is dedicated to helping ensure that the printer works effortlessly across the hardware, firmware, and software to have a best-in-class Internet of Things type connection between the software experience and the physical device. Customers should be able to interact with the device and know its status of things without even being in the same space as the device. This role will have the expectation to take the complexities of multiple organizations and modes of work to drive a seamless interaction with the customer that generates a delightful, trustworthy experience.

Helping customers have the simplest and easiest experience with their printing that users have come to expect with Internet of Things devices. In this capacity, HP needs somebody familiar with intrapreneurial methodology of the 'Lean Startup'. Driving a hypothesis agile approach to validating and invalidating features and solutions to achieve product-solution fit. HP is looking for somebody that has strong conviction in their findings but is flexible when data evidence shows a pivot. This role will work extremely closely with design and R&D to get the job done. As we continue to refine the solution in the field, this role will also be responsible to drive a notion of activation and retention ensuring close attention to common growth marketing tactics and careful consideration of the customer throughout that journey. Talents in both strategic and tactical work, comfort in both articulating strategy and diving into the data our solutions and result in tactical adjustments along the way.

Responsibilities

• Drive a definition as the CEO of the software and hardware interaction.

• A champion of a lean ethos. Driving a hypothesis approach within an agile / lean startup fashion.

• Applies subject matter expertise in growth/intrapreneurial marketing and acts as a conduit between marketing communications, design, and software R&D.

• Ability to drive and act on data evidenced results. Ensure a good market test with data capture, analysis and then resulting actions.

• Exercises significant independent judgement to formalize key performance indicators associated with hypothesis and business plans.

• Knowledge of understanding unit economics strategies and tactics such as cost of customer acquisition (COCA) and lifetime value (LTV).

• Influence third parties to enhance solutions capabilities.

• Regularly meet with customers or partners during the innovation process.

Education and Experience Required

• Bachelors Degree or equivalent in Business or Marketing.

• MBA preferred.

• 7+ years of work experience in product marketing.

Knowledge and Skills

• Experience in intrapreneurial product marketing both strategy and tactics.

• Experience in data-evidenced decision making.

• Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify opportunities to increase engagement.

• Provide thought leadership in growth marketing and the emerging field.

Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).